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The strategic layer your startup is missing.

The strategic layer your startup is missing.The strategic layer your startup is missing.The strategic layer your startup is missing.

A boutique advisory firm led by operators who have taken companies through FDA, enterprise security reviews and exits.

Start a conversation

The strategic layer your startup is missing.

The strategic layer your startup is missing.The strategic layer your startup is missing.The strategic layer your startup is missing.

A boutique advisory firm led by operators who have taken companies through FDA, enterprise security reviews and exits.

Start a conversation

Between your startup and the people who decide

One senior team for two kinds of startups

For MedTech startups

For cybersecurity startups
For cybersecurity startups

Regulation, security and go-to-market, planned as one path to market.

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For cybersecurity startups

For cybersecurity startups
For cybersecurity startups

Strategy, go-to-market and security, from people who know how enterprises buy.

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When founders call us

Before the first FDA meeting

When a security questionnaire lands
When a security questionnaire lands

You need a pathway, a claim and a Pre-Submission you can stand behind. We build them with you.

When a security questionnaire lands

When a security questionnaire lands
When a security questionnaire lands

A hospital or enterprise deal is waiting on your answers. We get you through the review and fix what it exposes.

Ahead of a funding round

When a security questionnaire lands
When the US market is next

Investors will ask about the regulatory path, the security posture and the go-to-market plan. Have one answer for all three.

When the US market is next

After an incident or a failed audit
When the US market is next

First customers, first distributors, first contracts. We have taken products into the US before and know what it takes.

After an incident or a failed audit

After an incident or a failed audit
After an incident or a failed audit

Something broke, or a customer found a gap. We help you respond, repair and show buyers it is handled.

Before due diligence

After an incident or a failed audit
After an incident or a failed audit

An acquirer will open every file. We prepare the regulatory, quality and security story before they ask.

The record behind the advice

40+

40+
40+

years of combined senior experience

12+

40+
40+

FDA 510(k) submissions

2

40+
2

exits to global strategics

4

Fortune 500
2

regions served: Israel, US, UK, Latin America

600+

Fortune 500
Fortune 500

installations of products we led, across the US and Europe

Fortune 500

Fortune 500
Fortune 500

enterprise security experience, up to Fortune 10 companies

Recent work, names withheld

Enterprise deals, unblocked

Enterprise deals, unblocked
Enterprise deals, unblocked

A B2B software startup kept stalling in the security reviews of global software companies. We reworked its product security strategy, added controls and shipped new security features. The reviews passed and the deals moved.

The US market, opened

Enterprise deals, unblocked
Enterprise deals, unblocked

For a cybersecurity startup entering the United States: a focused go-to-market plan, competitor research, a pricing model, talks with prospective partners and a strategy for working with them.

Through FDA on the first attempt

A new line of business before the round
A new line of business before the round

A medical device company needed a regulatory path and a company strategy that fit together. We set both, led the FDA work, and the submission went through first time.

A new line of business before the round

A new line of business before the round
A new line of business before the round

Ahead of a funding round, we helped a technology company build a new line of business on its existing product, giving investors a bigger company to value.

Built. Cleared. Sold.

Built

Cleared
Cleared

We have led medical device companies from first prototype through clinical validation and worldwide launch.

Cleared

Cleared
Cleared

More than a dozen 510(k) submissions, plus the cybersecurity work that took an AI-based medical product through FDA's requirements.

Sold

Proven at scale
Proven at scale

Two companies sold to global strategics. We know what an investor and an acquirer look for.

Proven at scale

Proven at scale
Proven at scale

Security, incident response and AI-security work for Fortune 500 and Fortune 10 companies. Today we bring it to startups in medical AI, data infrastructure and offensive security.

What we bring to the table

FDA, end to end

The standards your buyers ask for
Enterprise and product security

More than a dozen 510(k) submissions and PMA experience. We know what FDA asks for, in what order, and what it costs to get wrong.

Enterprise and product security

The standards your buyers ask for
Enterprise and product security

Years of securing software products and large enterprises, including Fortune 500 companies: architecture, cloud, AI and incident response.

The standards your buyers ask for

The standards your buyers ask for
The standards your buyers ask for

FDA cybersecurity requirements, SOC 2, HIPAA and the quality system behind them, translated into what your team needs to build.

A network that shortens the road

A network that shortens the road
The standards your buyers ask for

Decades of relationships across MedTech, healthcare and enterprise security, opened for the companies we work with.

Practical, not theoretical

A network that shortens the road
Practical, not theoretical

We work the way operators do: decide, write it down, get it done. You get a plan your team can run, not a slide deck.

One team, many disciplines

A network that shortens the road
Practical, not theoretical

Strategy, regulation, quality, security and go-to-market from the same senior people, so nothing falls between advisers.

The people behind HorizonX

Startup CEOs

Scientific and regulatory depth
Scientific and regulatory depth

We have founded and led technology companies from the first prototype to acquisition. We have sat in your chair.

Scientific and regulatory depth

Scientific and regulatory depth
Scientific and regulatory depth

Ph.D.-level leadership, and three decades of leading medical device companies through development, FDA clearance and market.

Computer science and security

Scientific and regulatory depth
Incident response under pressure

Computer science backgrounds, and years of product and enterprise security for some of the world's largest companies.

Incident response under pressure

Incident response under pressure
Incident response under pressure

We have led incident response teams in the military and for global enterprises, from breach to recovery.

Go-to-market experts

Incident response under pressure
International by default

We have taken products and services to hospitals and enterprises across Israel, the US, Europe and Latin America.

International by default

Incident response under pressure
International by default

US subsidiaries, global distributors and cross-border acquisitions. Our work has always crossed borders.

How we work

1. A first conversation

1. A first conversation
1. A first conversation

Thirty minutes, and an honest answer on whether we can help.

2. A fixed-scope review

1. A first conversation
1. A first conversation

Two to three weeks, ending with a plan your board can act on.

3. A senior partner on call

3. A senior partner on call
3. A senior partner on call

A few days a month, as your acting regulatory lead, security lead or strategic adviser.

A boutique, on purpose

3. A senior partner on call
3. A senior partner on call

Senior people only. No juniors, no hand-offs, no slide factories. We take on few companies, so each one gets our full attention.

Have a big decision coming up?

Tell us what is on your table. Thirty minutes, and an honest answer on whether we can help.

Start a conversation

Senior people. Few clients. Full attention.

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Ra'anana, Israel

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